Do you know how and where to start SEO? Do you know the main goal of SEO? Don’t worry! Read carefully our Beginner’s guide to Search Engine Optimization and you understand how and where to start SEO. And the goal of search engine optimization is to increase the exposure of your website so that it ranks higher in search engines(Google, Bing, etc.). Through this, you can take your business or website to a higher place. We hope that you enjoyed our complete step-by-step SEO guide for beginners and also we hope that you learn SEO from here. Now it’s time to see how much SEO can you learn from here.

What is SEO?

Search engine optimization (SEO) is a set of techniques designed to improve the search engine rankings of web pages. The goal of SEO is to make your webpage appear on the first page of a Google search. After doing SEO you will get high quality and high quantity of traffic from search engines. Specifically, you will get and increase the amount of organic traffic(as opposed to paid) from search engines like Google. SEO can be broken down into several distinct but related parts, including Backlinks, on-page optimization, and content optimization. It’s important to note that you shouldn’t completely focus solely on SEO; you should also focus on building high-quality content on your webpage. However, properly optimizing your web pages can significantly impact your website’s rankings. In our Beginner’s Guide to Search Engine Optimization, we will discuss a complete Step by step SEO guide.

Why Is SEO Important For Websites?

SEO is most important for the website or business. Because when users search for your website they will click on your website link to get more information. It helps to increase the amount of website traffic and allows more people to find your site. To find your site easier for search engines, it is very important to optimize it.

Optimizing your website means that you can increase the number of people who find you on the Internet, and this can have a positive impact on your website or business. This is especially true if you are a website or business that is trying to grow. It is important that you do not over-optimize, and this is something that you will want to keep in mind. You need to understand whether your website is optimized for search engines or not. The first thing that you will want to do is to make sure that your website is optimized for search engines.

This process involves making sure that your content is as close to the top of the page as possible when someone performs a search on a relevant term. This will increase the number of people who see your site, which will in turn increase the amount of revenue that you generate. If they find the information they are looking for, they will visit your website and if you have an e-commerce site, they will buy from you.

And also search engines have become more intelligent in their ranking, and now knowing SEO is becoming more and more important to get higher in the search engine ranking, as long as you are increasing your search engine visibility. In this beginner’s guide to Search Engine Optimization, we will know and learn a lot of things about it.

SEO Technique And Types

We know the 3 main techniques of SEO. We will discuss in-depth 3 types of SEO in a beginner’s guide to Search Engine Optimization. The first one is White hat SEO, Black hat SEO, and Grey hat SEO. Here is the White hat, a unique process of SEO. Black hat and Grey hat SEO is one of the two dangerous methods of SEO. If you use these methods, you can read the penalty against the ranking. So we will work with the unique process of White hat SEO. Where we do not have to fall into any kind of penalty, there will be no danger of losing rank.

White hat SEO: White hat SEO is a technique to get traffic from the search engines, which helps you to increase your website ranking. White hat SEO is a technique, which is more than just a set of tactics. It is an organic way of SEO. It is a way of getting traffic to your website from search engines.

Black hat SEO: Search engines in a natural way. Black hat techniques are a set of techniques, which search engines don’t like. So, if you use black hat techniques to get your website to rank higher in the search engines, then search engines will penalize you. Search engines don’t like it when we try to trick them.

Grey hat SEO: Grey hat SEO is a method used to rank a website in a combination of white hat SEO and black hat SEO. This may result in your site being penalized or removed from search engines. On the other hand, grey hat techniques are a set of techniques, which you can use to get your site to rank higher in the search engine. Search engines love the natural way. So, Search engines can understand that it’s not better and can’t provide better results when you use Grey hat techniques. Using these techniques makes the website search engine friendly. But still, your website will be penalized.

SEO technique

From all of the above strategies and in this SEO guide for beginners, we understand that the White Hat SEO strategy is the best and safest for SEO. In this part( beginner’s guide to Search Engine Optimization ) we will learn and discuss “how many types of White hat SEO techniques”.

SEO is a complicated subject. There are a lot of different types of SEO, and it can be hard to know which one to choose. Some SEO companies specialize in organic SEO or it’s called the white hat SEO technique and focus on getting websites ranked on Google. Others use a variety of techniques to get as many visitors as possible, including paid advertising.

There are basically 3 types of organic SEO or white hat SEO techniques. In step by step SEO guide, we will explain in detail. The first one is on-page SEO, the second one is off-page SEO, and the third one is technical SEO.

On-page SEO: On-page SEO is a subset of SEO. It is concerned with the elements of the page that affect its ranking in the search results. These elements include the title, the meta description, and HTML, such as the page title, the heading tags, and the body text itself. Learn more about on-page SEO

Off-page SEO: Off-page SEO is a set of strategies that can be used to benefit your website’s ranking in search engines. This can be achieved by building backlinks to your site from other sites. A backlink is a link that points to another page on a website. The goal of a backlink is to bring more traffic to your site. A backlink can be created by a site owner or a website owner. So first you need to find your site’s relevant and high-quality sites and backlink to those sites. Then you need to put your content on those sites and make it relevant. If you are doing this properly, you can get a lot of traffic to your site. If you are not doing this properly, you will not get much traffic to your site. Learn more about off-page SEO

Technical SEO: Technical SEO is the part of SEO that involves the technical side. It is the best method of optimizing a website in the technical part for search engines. It’s also nowadays, a very important part of Search engine optimization. This is the process of fixing your page errors, and server errors on a website that is easy for a search engine to crawl and index. This is the main thing that will make your website more searchable. Learn more

SEO Sales Funnels

A funnel can be described as a process of moving a business from one stage of the customer journey to the next. In the sales funnel part of the beginner’s guide to Search Engine Optimization, we will try to understand the details of the SEO sales funnel. By using a funnel, a business can map out the entire customer journey and design each stage to be as effective as possible. It is an extremely useful tool that can be used to improve the customer journey or to change the way a business communicates its value. A funnel helps in identifying the customer journey and in helping a business to create a customer journey map.


Let’s look at the sales funnel and how it relates to search queries. This is very helpful for search engine optimization because you can learn something about where someone is in the sales funnel by the types of queries that they make. Let’s begin, however, with a brief introduction to the sales funnel itself.

 The sales funnel often consists of three phases called the Top of the Funnel, the Middle of the funnel, and the bottom of the funnel. The purchase icon here on this graph shows what would be whatever goal you want the person to complete.

If you’re an e-commerce site or brick and mortar business, then maybe purchase literally means buying something at your site or buying something at your store. However, if you’re a nonprofit, maybe purchase just simply means signing up for an event or volunteering.

When we think of people at the top of the funnel, the top of the funnel relates to people defining their challenges. So they have a problem or they have some kind of intent and they’re just looking to define it. So imagine that you are going to a wedding and you’re trying to figure out what kind of clothing to wear based upon the weather you’re looking for ideas you’re doing question type Queries.

Middle of the funnel is where someone has transitioned into where they’re comparing different options, so they’ve defined their problem. Now they’re looking at different options and refining those options based upon whatever criteria are relevant to them. It might be price, it might be proximity or the availability of different types of products.

When people transition into the bottom of the funnel, the bottom of the funnel is where they’re looking at different solutions specifically. So they’ve decided on what their decision criteria are, and now they’re looking at maybe different brands or different options. Do I build this myself or do I have someone come and build it for me? Do I try to fix my bathroom or do I hire someone to fix my bathroom? Those are the very bottom-of-the-funnel kinds of behaviors.

So that is the sales funnel, top of the funnel, middle of the funnel, and bottom of the funnel. In the SEO Guide for Beginners, we learned about the sales funnel. Now we will know how SEO is involved with the sales funnel.

How is The SEO Sales Funnel Relevant to SEO?

In the Beginner’s Guide to Search Engine Optimization sales funnel part, we will discuss how are the sales funnel relevant to SEO. Why are we talking about the sales funnel? Because almost everyone starts their purchasing process using search queries. That is, they are Googling or Binging stuff and trying to learn about the different solutions that they’re seeking prior to ever making contact with a brand. So when someone actually reaches out to a brand or has experience with a brand, they’ve traveled that sales funnel in a number of ways. And So we need to know this.

So the interesting thing is that we can tell based on search behaviors, kind of where people are within the sales funnel. So if we look at different queries, that is, we look at different search engine result pages. We can actually see maybe where people are.


So at the top of the funnel, people are often querying things that are either question formats. They tend to have very low technical language.

They’re not using the correct terms. So if you’re in a highly technical field, the kinds of queries that people are using as they’re trying to learn about their problem are not going to use the correct technical language. And there tends to be lower competition in the top of the funnel queries. You’re not going to see a lot of ads because it’s just harder to target those people because it’s such broad types of queries.

In the middle of the funnel, the types of queries that occur become more like comparisons.

So this option versus that option or compare these two options. That’s the very middle of the funnel types of queries. And if you search for something like that, you’re going to see a middle-of-the-funnel kind of result. You’ll start noticing that ads began showing up in the search engine result pages in the middle of the funnel queries.

Bottom of the funnel search queries are tend to be very branded. There tends to be a lot of ads showing up and much higher competition purely because it’s so close to the purchase. So when things are close to the purchase, it tends to have more competition. More people are vying for those bottom-of-the-funnel search queries.

And we can explain this with an example-

So it’s a very kind of maybe tail case example. But let’s say that we have a house and we want to widen our driveway. And before we begin widening our driveway, we’re not sure whether or not we need special permits for that. Okay? So just imagine this use case here.


I’m going down the sales funnel for this. I need to build a driveway in the top of the funnel. The questions are very much like, I don’t know what my problem is. What if my driveway crosses someone else’s land? Is that a problem?

Do I need special permits for that? What should I do about that?

In the middle of the funnel, we’d see things that I start using technical language. I start using the correct terminology when I say, oh, you know what? I either need a right of way for my neighbor or maybe we need to talk about getting an easement.

You’re not going to see that kind of terminology often at the top of the funnel because it’s considered more technical language. Right.

And then at the bottom of the funnel, that’s where we’re deciding whether or not we’re going to build this driveway ourselves or if we’re going to hire somebody else to build a driveway for us. In this case, you can see an example at the top there. It says Sanderson’s, Gravel, and Driveway Contact.

Right. This is a query that I’m running to find a particular type of business by their name, and I’m looking to contact them. I’m very close to actually making that purchase and making a decision.

Explain SEO sales funnel

So here again we see these types of queries taking place.

What is the top of the funnel query? It’s a question. What is the middle of the funnel type of query? Very classic is going to be a comparison and what’s the bottom of the funnel type of query? We’re going to see a lot more competition for branded search queries for that business.

When we think about where SEO works, what we’re trying to do is it plays a decent role in placing your brand higher up the funnel. So we could say we are going to try to attract people to our website with these question-based and comparison type queries, maybe give them a compelling offer, see if we can get their email address, and then move them or nurture them down to the bottom of the funnel.

Now they have brand awareness so SEO plays an important role in attracting and developing brand awareness higherup funnel and then bringing them down to the bottom of the funnel where ads become more competitive. In the sales funnel part of the beginner’s guide to Search Engine Optimization, we already learned more about the SEO sales funnel.

How Do Search Engines Work?

Search engines help you find what you’re looking for online. They crawl web pages and extract information to create a giant database of everything on the internet. Then they use complex algorithms to show you the best results for a given query. This data is used to rank pages in their search results, which means they can help you find the information you’re looking for much faster. Most people use search engines every day. whether they realize it or not. Google is the most well-known search engine, but there are many others: Bing, Yahoo, Baidu, and DuckDuckGo, to name a few.


Well, We’ll give you the basics on how search engines find web pages, what they do with the pages they find, and how they decide what results to show. When you’re using a search engine to find the closest coffee shop, you’re probably not thinking about the technology behind it all. But then you may wonder, how did the search engine do it?

How did it sort out the whole internet in such a quick moment and confirm the result you saw on the page? Every search engine uses its own software computer program, but all search engines work the same way. They all perform three basic tasks. First, the search engine learns about the content and examines it, and then gets permission to view it. That’s called crawling.

Second, they categorize each piece of content that’s called indexing. And third, the search engine decides which content is most suitable for searchers. That’s called ranking. 

Let’s try to understand how search engines work. Search engines crawl the Internet to discover content like web pages, images, and videos.

Every search engine uses computer programs to make its way through the pages. These are known as crawler spiders, or bots, which are short for robots. The robots move from page to page and follow links to other pages. These robots never stop. The sole purpose of search engines is to visit and re-visit the pages of web pages and search for new links and new content to be included in the search engine database index.

The second part of the indexing process. An index is a huge list of content found by all web pages and bots. Search engines use this indicator as a source of information displayed on search results pages. But what the bot finds doesn’t turn into a search engine index.

Search engines are able to find multiple copies of the same piece of the content located on different websites of this world. Could it be possible? Imagine you’re not searching for a coffee shop, but a coffee maker. You may notice that the top-of-the-line coffee shop 2022 has word descriptions for the same word on the websites of many large retailers.

The description may have been provided by the website owner, but now the search engine has a decision as to which version will be indexed. There is no need for hundreds of duplicates, so each page is less likely to be added. So what if you own a website that sells coffee shops? You’re likely better off writing your own description of the Coffee shop 2022 makes sense, right? This ensures crawling and indexing, which keeps our website ranking.

Think about what happens after you type in a search. The search engine compares the word and phrases to its index and finds the most relevant ones. But what if it comes up with a few million match results in search results? This is where its next important task kicks in, ranking. The top-secret is how search engines rank pages or websites.

It’s kind of their special source. There are literally hundreds of ways search engines determine rank including things like words on the page, the number of other websites linking to it, and the freshness of the content. But regardless of the formulas used by search engines to determine rank, the goal of trying to connect with what the searcher is looking for remains the same. Say you’ve read about an Australian-style cappuccino called a Flat white and you want to try it. If you search for a coffee shop near me the search engine will show you nearby coffee shops because your search indicates your location, and you can see a map to help you find them.

So just to remind you, search engines are constantly working to scour the web for content, organize it and then display the most relevant results to searchers. Understanding how this process works can be really helpful for your business whenever you try to stay in the top position on the results page of those important search results.

What is Search Intent in SEO?

In the search intent part of the beginner’s guide to Search Engine Optimization, we will try to learn about SEO search intent. Search intent is the reason why we enter a query into a search engine such as Google or Bing. Search intent includes the need of the user, the task at hand, and the user’s location. It is a process of performing user searches. Here we will discuss the main 4 SEO search intents.

  1. Informational search intent
  2. Transactional search intent
  3. Navigational search intent
  4. Branded search intent
SEO Search-intent-beginner's-guide-to-search-engine-optimization

Informational search intent: Through search engines, a lot of searches are done on the internet by people who are looking for information. People with informational intent have specific questions or want to know more about a certain topic.  For example, someone doesn’t know about SEO. Then he tries to search in the search engine search box “what is SEO”. After a few seconds, the search engine showed detailed information about SEO in front of him in the search results. Again one example, I don’t know ” how to drive a car”. I followed the same rules as the first person. He searched “how to drive a car”. After that, the search engine showed many videos and articles in front of him. That is the informational search intent.

Let me know in the comment section, where it is on the SEO sales funnel? Top, Middle, and Bottom. And also explain it. Why do you think so?

Transactional search intent: We do a lot of time, We compare many things with each thing. Just to know which is the best. For example, you want to buy a mobile phone online. But you can’t imagine that Will you buy an iPhone or a Samsung smart mobile phone? Now you will try to find out that, Which is better for you. iPhone or Samsung? Now you will compare these two phones. So Whenever we compare something, we come to the right conclusion,  then it is called Transactional search intent.

Here is the same question for you, where it is on the SEO sales funnel? Top, Middle, and Bottom. Explain your Opinions.

Navigational search intent: Navigational search intent is to search for a specific website. For example, I want to buy products from Amazon. Then I will search Amazon or

Where is it on the SEO sales funnel? Top, Middle, and Bottom. Explain your valuable Opinions in the comment below.

Branded search intent: When you search by typing a brand name, it is a branded search intent. For example, if I want to buy a mobile phone, then I can write iPhone, Techno, or Samsung.

Where is it on the SEO sales funnel? Top, Middle, and Bottom. Give me your answer in the comment section below.

Keyword Research

Keyword research is one of the first steps in the SEO sector. When someone hears about SEO, keyword research will come to their mind first. In the Keyword research part of the beginner’s guide to Search Engine Optimization, we will try to learn and know about keyword research. This is very important when finding niche and content ideas.

Finding a niche for the site: When you create a new website, keyword research is an important way to find out which niche is better for you or which people are more interested in your industry. This could be a grade point for you.

Finding great content ideas: Keyword research can most help you figure out the profitable keywords for your great content strategy. And also it can help you generate more content ideas for your website.

What is The keyword in Beginner’s Guide to Search Engine Optimization?

A keyword is a word or phrase that is used to identify a specific piece of information in a search engine. For example, a keyword can be used to search for a specific type of product or a particular person. A keyword can also be used to search for a specific type of business. A keyword can often be used to search and describe detailed information.


Among the keywords, we get two types of keywords. Short tail keyword and Long tail keyword. This concept is very important to know. Now in this part( beginner’s guide to search engine optimization ), we will learn about the long tail and short tail keywords. Let’s learn it-


Short tail keyword: The tail of the keyword that will be short, it’s basically a short tail keyword. For example, Mobile phones, Health insurance, etc.

In the case of short-tail keywords, the search volume is much higher. But all these keyword conversion rates are very low. And also competition is high. If you work with these keywords on a new website then the results that are supposed to come may not come. So it is better not to work in the beginning.

Long-tail keyword: It’s very simple that the tail of the keyword will be large, it is basically a long-tail keyword. For example, Mobile phone buys in the USA, How does employer health insurance works, etc.

In the case of long-tail keywords, the search volume is low and so is the competition. But these keywords have higher conversion rates. If our website is new, then we can work on long-tail keywords first. Because such keywords have less competition and higher conversion rates. By working with such good keywords we can bring a lot of profitable results for our website.

What is Keyword Research?

Keyword research is the process of analyzing how people search for information on the internet. Keyword research will help you to generate more qualified traffic to your website and to increase your search engine ranking. This requires identifying the right keywords to use in your content and discovering the great times to use those kinds of keywords. The goal of keyword research is to find the keywords that best describe the content on your website.

Important Keyword Research Metrics

Suppose a person wants to do keyword research, and what could be his goal for keyword research? 

His goals for keyword research could be “low competition” with high search volume and more relevant keywords. In the beginner’s guide to Search Engine Optimization keyword research metrics part, we will talk about 4 important keyword metrics. 

  1. Search volume
  2. Search volume over time
  3. Ranking difficulty
  4. Keyword relevance

Search volume: Search Volume is a simple calculation of how many people search by typing this keyword in the search engine. Your site is new and if you want to rank your site with high search volume keywords then this is your mistake. Because we know that high search volume keywords mean high competition for those keywords. If you work with high search volume keywords for your new site, you will not get a good result. 

I’m not saying you can’t work with these keywords, you can. But first, you need to increase the authority of your site. Then you can work with a high search volume.

Search volume over time: We can call it Trends for short. This means that over time, the search volume of the keyword is decreasing, or increasing, or there is a medium. Google has a tool that we can check. It’s called Google Trends. 

From these trends, we can understand if working with those keywords will be good in the future.

Ranking difficulty: If you want to work for a keyword, first you need to understand how hard it is to rank that keyword. Will be harder, or medium, or easier. We have to understand that. And this is the ranking difficulty or competition. We can use different tools to find out.

Keyword relevance: When you are doing keyword research, you need to research and find relevant keywords for your content. After that, you have to optimize the content with the relevant keywords. Moreover, if your keywords are not relevant, visitors will not be on your website and they will leave your site quickly.

You need to understand, what is the main purpose of search intent for the keyword you want to optimize?

By looking at the “Search engine results pages” you can determine what the purpose of the search intent is and whether it goes with your content.

How to Do Keyword Research Professionally?

There are several ways to find profitable keywords. Each one follows different rules. In the beginner’s guide to Search Engine Optimization keyword research section, we will talk about how to do keyword research professionally.

1. Act as a user

First, you need to know, what is your master keyword for your website? After that, you have to act as a user. Then you can do whatever you want. But you have to be a user. Otherwise, you can’t do anything. Find out what you’re looking for as a user. Ask yourself, take note of those.

2. From SERP(search engine result)

First, we can pick from the title and description of the SERP result.  Second, we can find some good keywords from Google Instant Results. Third, we can find many keywords from Google Suggested Results. Even from SERP, we can easily find profitable keywords for your website. The SERP helps us a lot to do this.


3. LSI keywords

An LSI keyword is a synonym for a keyword. You need to find out the LSI keywords of all those keywords. You can use a variety of tools to do it. Many tools are available online. You can find these types of keywords easily. You can use “lsigraph” or “thesaurus” tools to find LSI keywords.


4. Long-tail keyword

You need to find the long-tail keywords of your main keywords. You can do this very easy to find long-tail KWs. Here I’m sharing the name of the tools. Through which you can easily find out the long-tail keywords. We can use the “keyword sheeter tools” for finding long-tail keywords.


5. Keyword research tool used for SEO

If we think we need more keywords then you can use keyword research tools. Keyword research tools can easily find many keywords in a few minutes. These tools save you time. With this, you will be able to find thousands of keywords in a very short time. And the basic metric of that keyword has to be found using keyword tools.

Best Keyword Research Tool Free

We know that keyword research tools make our work much easier. In a short time, we get a lot of keywords. With a little time, we can get a good result from keyword research tools, by keyword selection. So in this part( beginner’s guide to Search Engine Optimization ), we will discuss Keyword Research Free Tools. Using these, we can easily choose good keywords in a short time. Below are the names of those free tools. Hopefully, these tools will come in handy.

  1. The Google Keyword Planner: Google keyword planner is a free service. It helps you find the most popular keywords for your product or service, as well as gives you a list of the most valuable ones. It also helps you find out which keywords are most profitable for you to rank for.
  2. Google Trends: Google Trends is a free tool that shows you the relative popularity of a particular keyword over a certain period of time. This is a great way to get a sense of the current state of your competitive keyword space. You can also use it to identify the most profitable keywords to rank for. Just enter a keyword and get a list of related keywords, as well as their relative popularity over a period of time.
  3. Ahref Free Keyword Generator: Ahref Free Keyword Generator is a keyword research tool that helps you generate keyword ideas, find keywords for any niche, and find new keywords to add to your existing keyword list.
  4. Ubersuggest: Ubersuggest is a very great tool that helps you find the best most relevant possible keyword for your website. It’s totally free, and there is a lot of useful profitable data on every suggestion. You can also export the suggestions to Excel.
  5. SEMrush: SEMrush is an SEO tool that allows you to monitor your competitors’ keywords and positions. It also gives you SEO best keyword suggestions, as well as the best content suggestions as relevant to your website.
  6. Answerthepublic: A great way to research a keyword is to answer the public. This is a great way to discover what others are searching for and to see which questions are most popular.
  7. Moz: Moz SEO tools are the SEO tools that are used to enhance the visibility and performance of a website. These tools are used by many SEOs and webmasters to improve the visibility of their websites.
  8. KWFinder: KWFinder is a free keyword search tool. With KWFinder, you can find related keywords, and even the keywords related to your competitor’s keywords as well. There is also a free keyword plan that will help you find the most profitable keywords for your business.
  9. Keyword Revealer: Keyword Revealer is a free tool that helps you find the most profitable keywords for your product or service. It helps you find out which keywords are most profitable for you to rank for, as well as gives you a list of the most valuable ones. It also helps you find out which keywords are most popular on the Internet.
  10. Keyword Surfer: Keyword Surfer is a keyword research tool that works by crawling the web, finding keywords, and identifying which websites are ranking for them. The tool then generates a list of keyword ideas and provides suggestions on which ones to focus on.

In the SEO Guide for Beginners keyword research chapter, We recently knew about Keyword Research Free Tools. We hope you know a lot of free keyword research tools from this content. For more knowledge read our Complete Guide to Best Way to Do Keyword Research.

How Can I Write SEO-Friendly Content?

In the meantime, we know how to do keyword research. But now it’s time to write SEO-friendly content. That will help us to get a rank. And when writing SEO-friendly content, you have to keep in mind that the content should be high-quality content. You are never able to rank with duplicate or plagiarism and thin content. If we work with all this content, we have to pay the penalty. For this, we have to write quality content.

In the beginner’s guide to Search Engine Optimization SEO-Friendly Content part, we will discuss what are the things to keep in mind while writing SEO quality content.

1. Content planning

First, we have to do content planning for content writing. Content planning is the process of structuring, analyzing, and planning the content of your website. It’s an essential part of the website’s growth. A content planner is a person who creates a page-by-page outline of the content of the entire website, as well as the content that will be used on each page.

In order to create a plan for content, the first thing that we need to do is to identify the goal of our website. Then, we need to look at the needs of the site to properly plan content. The process is not complete until you have a plan for a piece of content. Content planning must include determining the purpose, audience, and purpose of the content. You should also consider the following: How long will the content be? How many pages will it be? How will the content be used? How will the content be displayed? How will the content be structured? How will the content be navigated? How will the content be formatted?

And again, when planning content we need to think about the above areas of content planning: Structure, Navigation, Functionality, and Content.

2. Write a catchy title

We need to create a catchy title to make our content SEO friendly. For catchy titles that catch the attention of people. It helps us to bring any visitor to our site. So, you necessity to create a catchy title for your content. To do this we can do two kinds of work. First, we can create it through our own thinking, and secondly, we can use different tools to create catchy titles. So think about the catchy title.

3. Write a catchy meta description

The next thing that comes up is writing a meta description. If our descriptions aren’t catchy, then the visitors are not likely to come to our website. That’s why we have to write a catchy meta description. As we write this, we must remember that meta descriptions must be relevant to the content. So again, think about the catchy meta description.

4. Use the LSI keyword in your content

In addition to the focus keyword, we need to use LSI keywords in your content. When using LSI keywords you must remember that these keywords should be relevant to your content. Otherwise, your content will not be SEO friendly. The advantage of using LSI keywords is that along with your main/focus keywords you can get ranked by these keywords. That content is more possible to rank higher with more keywords. Think it now.

5. Keywords optimize your content

It is most important to optimize keywords in SEO-friendly content. We know that using too many keywords in content can result in your site being penalized. The places where we can implement keywords and how we can do that will be discussed below.

6. Keyword Stuffing with SEO friendly content

Keyword stuffing is a technique used to increase the search engine ranking of a web page by artificially increasing the number of times a keyword appears in the body of the web page. If we can say in one sentence, If we use the keyword focus again and again in our content, we will call it keyword stuffing.

A few years ago, marketers used to follow this rule. They repeatedly used the keyword in content. Google has since come up with an update that if you use more keywords in content, that website will be penalized. We must remember that when we do keyword placement in the content, we should not use keywords again and again.

7. Keyword Density with SEO friendly content

Keyword density, also known as keyword stuffing, is the percentage of a web page’s content in which the keyword is used. A higher density means that the keyword is used more often. This is measured in a variety of ways. You can use the keyword density calculator to get an estimate of the density of your content.

You should not use too many keywords in a single content. Doing so will increase your keyword density. And if you do it, you will have to get a penalty on your site. So we need to remember not to use more than 1% of the keywords in each content.

8. Keyword Prominence with SEO friendly content

Keyword Prominence is whether you have a focus keyword at the beginning of your content. It is important that our focus keywords are at the beginning of the content. We will always try to, have all the content as we put our keyword at the beginning of the content. Think about it.

How To Optimize Content For Google SEO

In the beginner’s guide to Search Engine Optimization section, we will talk about how to optimize content with a keyword for SEO? In this part, we need keywords and optimize the content with those keywords. Marketers say content is the king. Do you believe that? Yes! Content is the king. That’s why we need to optimize the content for Google SEO. Here, we are explaining how to optimize content for SEO.

  1. Keyword in the Title: To optimize your content, we need to implement the focus keyword in the title. The main / focus keyword should be placed at the beginning of the title. Title length is between 55-60 characters and 512px
  2. Keyword in the Permalink: The focus keyword of your content should be placed on Permalink. Permalink’s keywords can’t be mistaken. Of course, we have to put the keyword in the permalink.
  3. Keyword in the Meta Description: We must put the keyword in the meta description. In keeping with the content, write between 150-160 characters.
  4. Keyword in the Image Alt Tag: We must put the focus keyword in the image ALT tag. We know that search engines cannot recognize an image without the ALT tag. That’s why we need to put the ALT tag. And if we put our keywords in the ALT tag, then Google can easily understand what the image is. It’s the best practice.
  5. Keyword in the Heading Tag: We have to put in the main keyword heading tag. Keywords should be used in H1, H2, and H3 tags.
  6. Keyword in the First Paragraph: We need to put the keyword within 100 words at the beginning of our content. If you do this, keyword prominence will be fine.
  7. Keyword in the Last Paragraph: We need to put keywords within 100 words at the end of the content.
  8. Keywords in the Content Body: We need to put the focus keywords in the body of the content. We will not use more keywords in the main body of the content. Keyword density must be maintained.

Focus on these things:

We need to pay attention to these important things and keep them in mind. In the beginner’s guide to Search Engine Optimization section, now we will talk about the best practice. Read carefully and try to understand.

  • Try using your focus keyword in the content title at the beginning. 
  • Use Long-tail or LSI keywords in your content.
  • The H1 tag cannot be used more than once. Here you should use your main/focus keyword. 
  • If your site is new, then try to set up a No-follow outbound Link from relevant high-quality websites. 
  • Set up Do-follow internal links with anchor text from your related articles.
  • The length of the content should be more. For every content, you need to write at least 1000+ words. It’s a minimum.
  • You will not use stop words. Especially, Title and Permalink.
  • You need to add video and image content.
  • You will not increase keyword density by more than 1%.
  • Before uploading the image, optimize the image.
  • You will try to use social sharing buttons in the content.
  • You can make the sentence bold, those are questions or important.

Common SEO Mistakes

1. Website homepage design not good

Each of these is a common mistake made by us when we design websites. Over the years, we have made many of these common mistakes, but some of the most common occurrences on the homepage. The homepage is the first impression a potential customer has of your website or company, so it’s incredibly important that it’s designed to be a strong first impression.

2. Not optimize page or content

The biggest mistake new site owners make is to not optimize their pages for SEO. To do this, they need to ensure that the content on their site is search engine-friendly and that the content is optimized for providing the best user experience possible. They also need to ensure that the content on their site is unique and high-quality so that it will be found by search engines.

3. Focus on link building

The most common mistake is to focus on link building. Many companies make the mistake of focusing on getting as many links as possible, instead of focusing on the quality of those links. A higher-quality link is much more likely to rank well in search than a lower-quality link is, so focusing too much on quantity can actually harm your ranking in search.

4. Website slow speed

Most of the time, we don’t do speed optimization on our sites. As a result, our website takes longer to load. As a result, visitors will not stay on your site for long. This is a big problem for our website. So, we need to focus on speed optimization of the site.

5. The website is not mobile-friendly

One of the most common mistakes is not optimizing their site for mobile. It’s crucial that the content on the page is clearly visible and easy to read on a mobile device.

When visitors visit your site, the first thing they see is the page of your website. As a result, it’s incredibly important that your pages need to be optimized for mobile.

6. Not optimize XML sitemap and robots.txt

Not optimizing your XML sitemap and robots.txt is also a common big mistake. It’s important to optimize your sitemap and robots.txt file to ensure that it’s as complete as possible. This will help you to improve your search engine ranking (SERP).

Search engines use XML Sitemaps to help them navigate the web and decide which pages are important to index. And robots.txt is the place where you can tell search engines not to index certain pages and directories, and where you can control the display of those pages and directories in search results.

7. Images missing ALT text

This website uses images that have no ALT text. It’s also a common big mistake for the site. This text identifies the images and what kind of image it is. ALT text helps search engines to find images, so it is important that you supply it for each image on your website. You should use ALT text in each image.

8. Use duplicate, poor and thin Content

We often publish duplicate, poor and thin content on our site. We will never be able to rank our site using all those content. We need to write unique and quality content for our website. So never use such content on your website.

9. Content not updated

We write many types of content on our website. But we never focus on content updates. This is the biggest mistake for our website. So we need to update the content of the site. Do focus on it.

In the “SEO Guide for Beginners” common SEO mistakes part, we already knew a lot of common SEO mistakes. We have already learned that we will not make such common mistakes on our website.

Google Search Algorithms

Google’s search algorithm has been under scrutiny since the beginning of the year. After the search giant was accused of demoting some search results and improving others, Google Search Algorithm Updates At various times, new updates are introduced. Whenever an update arrives, the experts have to keep up with that update. Otherwise, they cannot run against the update. These updates are designed to improve the search algorithm and make it more accurate. In this article, In the beginner’s guide to Search Engine Optimization Search Algorithms part, We will discuss the 2 major updates to the Google search algorithm. The 2 major updates include: Google panda and google penguin.

Google-Search -Algorithms-beginner's-guide-to-search-engine-optimization

1. Google Panda:

Panda update was based on the full content. Panda is an update to Google’s search algorithm that was first introduced in 2011. Panda looks at how frequently a web page is visited and tries to determine whether that webpage is providing valuable content to its visitors. If Panda determines that the webpage isn’t providing valuable content, it can demote the webpage from the search results. The main reason for this update is “low-quality content”.

When Google introduced Panda, it was meant to re-rank the search results of low-quality content and websites. However, the update also affected legitimate websites, which caused a backlash from many.

Google Panda algorithm factors:

  • Using duplicate and plagiarism content…
  • Using thin content.
  • Generate spam comments by users.
  • Keyword stuffing in the content.
  • Poor user experience in the content.

Google Panda solution:

  • First, you need to figure out the problem.
  • Then, you need to check your site to see if there are any duplicate titles and pages.
  • The site needs to solve all kinds of problems(Thin content, copied content, duplicate content, spam comments, and all sorts of things) and issues that need to be deleted.

After doing these things you have to wait.

2. Google penguin:

The Penguin update was based on the Backlinks. The Google Penguin algorithm is a system for ranking web pages based on their popularity. In this case, the popularity of a web page is determined by the number of people who link back to it so that it can receive more traffic. The goal of the algorithm is to determine which web pages are worth viewing, which should be promoted in search results, and which should be demoted.

Google’s Penguin, first announced on April 24, 2012, has been an essential part of the search algorithm.

Google Penguin algorithm factors:

  • Backlinks from spam sites.
  • Backlinks from irreverent sites.
  • Backlinks from poor quality sites.
  • Backlinks from paid links.
  • Over optimize the backlinks with anchor text.

Google Penguin solution:

  • You need to find all the poor backlinks.
  • You need to find out your irrelevant and spammy backlinks.
  • Then you have to manually delete all the links or you can disavow it from Google search console tools.

Frequently Asked Question

How can I learn SEO?

You need to have a clear understanding of how search engines work and how they rank websites. And you need to know the search engine algorithm, new trends, and how it works. And also, you need to have a clear understanding of what SEO is,  how to do SEO on a website, and the benefits it can bring to your website. A website with high-quality content, well written, that is well optimized can rank high, even without a great backlink profile. However, there also are some necessary things that you should know in order to get the best results.

How long does it take to learn SEO?

It can take 1-2 months to learn the basics of SEO and also it can take 1+ years to learn deep SEO. It totally depends on you. How many times have you Given every day for learning SEO? SEO is a continuous process. You never stop learning, so you have to stay with the latest SEO news, trends, and “tricks” in order to maintain a competitive edge.

Does SEO still work in 2022?

Yes! SEO still works. web pages are indexed by search engines and read by millions of users every day. However, for a website to be successful, there is no substitute for SEO. This is unfortunate, as SEO is still very relevant, and it can be used to improve a website’s ranking and traffic, which in turn can increase its chances of search engine results appearing on the first page of the page.

Can I do SEO yourself?

Yes, absolutely! If you know SEO well, you can do it yourself. Because SEO is all about knowing your audience and optimizing your content to get the most out of your online presence.

How long does it take to do SEO?

SEO work is not instant. It takes a lot of time and effort to optimize your content for search engines, but the outcome is huge. It usually takes about 3-6 months to do this. But if you work with more competitive keywords, it may take longer.

By Blogger Ujjal

Ujjal is a professional blogger from Bangladesh. He has been working as a blogger for 3 years. He loves this sector and tries to publish different types of content.

2 thoughts on “Complete Beginner’s Guide to Search Engine Optimization”
  1. It is difficult to find experienced people in this particular topic, but you seem like you know what youíre talking about! Thanks

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